Fixed Ingredients

 

A good meal begins with a great recipe, and that’s what our pets deserve: nothing less than honest, wholesome nutrition, every time.

Some grocery foods combine, group and substitute ingredients. They change how their food is brought together to suit themselves, but not your four-legged friend.

VitaPet on the other paw knows that dogs truly deserve a good meal and it should be the same high-quality meal, every time.

That’s what you’ve paid for and that’s what’s going in the bowl:

  • We look to deliver precisely what is listed in our ingredient lists, which you can easily read on the side of each bag.
  • We’ve nothing to hide, no ‘and/or’ or ambiguous combinations of cereals and animal derivatives. We endeavour for you to truly understand each and every ingredient.
  • We’re consistent in our mix. The precise ratio of one ingredient to the next remains fixed. Like pieces of a jigsaw that make up a perfectly delicious whole, these recipes are what makes VitaPet stand out on the supermarket shelf.

… and make Food 4 Life® the perfect choice for bounding puppies and bouncing adults alike.

 

 

 

A healthy mix of meat and vegetable ingredient that come together to deliver just what they need.

Secure their future with a fixed recipe Food 4 Life®.

Do you look at the ingredients in your dog's food?

At VitaPet, we believe that every pet deserves the best nutrition to lead a happy and healthy life. That's why we're committed to providing high-quality dog food with fixed recipes that you can truly trust. Join us in our mission to ensure your pet gets the best (nutritional) care possible by understanding the importance of reading dog food labels and knowing what to look for.

Why does it matter?

Fixed recipes mean consistency and reliability in every bag of VitaPet dog food. We use the same high-quality ingredients in every batch at precisely the same levels, ensuring your pet receives the same great nutrition every time. This consistency helps maintain your dog's health and well-being, reducing the risk of digestive issues and food sensitivities.

 

The Importance of Reading Dog Food Labels

Understanding what's in your dog's food is crucial for their health – and for your peace of mind. Here are some key reasons why reading the ingredients list is important:

  • Nutritional Value: Ensures your dog is getting the essential nutrients they need.
  • Ingredient preferences and avoidance: Helps you select and avoid ingredients according to what suits your dog.
  • Quality Assurance: Allows you to choose products with high-quality, natural ingredients.

 

What to Look Out For

When choosing the best food for your dog, keep an eye out for the following:

High-Quality Protein Sources:

Look for easily identifiable meat sources like chicken, beef, or fish as the first ingredient. Avoid generic terms like "meat derivatives" or "animal by-products."

Healthy Grains and Vegetables:

Ingredients like oats, sweet potatoes, and field peas provide a great balance of essential vitamins and minerals. The mixed fibres in these help with digestion.

Natural Preservatives:

Opt for foods preserved with natural antioxidants like vitamin E and vitamin C instead of artificial preservatives which generally have complex chemical names.

No Artificial Additives:

We recommend you choose products free from artificial colours, flavours, and preservatives. Take a microscope to the ingredient list to see if they’re present.

Transparency and Traceability:

Select brands that are transparent about their processes and quality assurance. This ensures you're feeding your dog food that meets high safety and quality standards.

 

Why Choose VitaPet?

At VitaPet, we prioritize your pet's health by using only the best ingredients. Our dry adult dog food with chicken is crafted with:

  • Real Chicken: The first ingredient, providing high-quality protein to help maintain strong, lean muscles.
  • Slow-Cooked for Flavour: Our slow-cooking process enhances the natural goodness of the protein and fats within.
  • Balanced Nutrition: Includes fish oil, zinc, and biotin for a healthy, shiny coat, and antioxidants like selenium, vitamin C, and E to support immunity.
  • Gut Health Support: A blend of fiber from vegetables, grains, and legumes supports your dog's gut health and healthy stools.
  • Natural Preservatives: Preserved with natural antioxidants to ensure safety and quality.



Adult Dog Food - Lamb

Developed as a complete and nutritionally balanced dog food, made with real Australian lamb as the first ingredient.

It has everything your adult dog needs, and is made with real lamb and quality ingredients, so you know you’re giving them the best. We slow cook the recipe, which gives a unique taste and delivers the natural goodness of the proteins and fats within.

Available in 3kg, 7kg and 10kg bags.

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Adult Dog Food - Chicken

Developed as a complete and nutritionally balanced dog food, made with real Australian chicken as the first ingredient.

This dry dog food is slow cooked to give it a unique flavour and deliver the natural goodness of the protein and fats within. This balanced recipe for all breeds and sizes ensures they get a complete and nutritious food every doggie day of the week.

Available in 3kg, 7kg and 10kg bags.

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Junior Dog Food - Chicken

Formulated for adolescent dogs to gently transition younger dogs before moving to adult dog food. Recommended for:

Small-medium breed puppies from 6 months of age until adult food.

Large breed puppies from weaning until 2 years of age.

Available in 3kg from Coles and 7kg bags from Big W

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Visit your local supermarket and choose VitaPet for a healthier, happier pet!

 

 

Join the VitaPet family today and give your dog the nutrition they deserve.